Strategist - Virtual (MidWest/East Coast)
Strategist (Virtual from anywhere in the Midwest/East Coast)
The ideal candidate is a charismatic conceptual thinker and experienced marketing strategist. An enthusiastic people-person, he or she is creative, confident and comfortable in fast-paced, dynamic settings. The Senior Strategist is extroverted and open - the kind of person who can engage, enliven and positively impact others. He or she is warm, empathetic and able to connect with people quickly.
An excellent writer and story teller, he or she is able to express complex ideas in clear, compelling narratives. He or she is a strong presenter and comfortable in front of a room full of people.
A self-directed hard-worker, the ideal Strategist is comfortable managing multiple projects simultaneously. He or she is focused and detail-oriented.
He or she is a collaborator and team-player who can both listen to client needs and lead them to the correct insight and strategy. While experienced, the ideal candidate is naturally curious and maintains a willingness to learn and grow. He or she has the ability to apply varied knowledge and experiences to the work.
Primary Responsibilities
? The responsibilities of the Strategist include, but are not limited to, the following:
? Develop relationships with, and understand the needs of, key clients
? Design consumer research/approaches to meet client needs
? Conduct qualitative fieldwork, including face-to-face and online interviewing and moderating; ethnographic observation and interviewing.
? Draw insights and conceptual themes from data
? Express complex insights and conceptual themes in clear, compelling stories
? Provide clear and concise written analysis of insights and conceptual themes
? Provide clear in-person presentations of analysis
? Develop new, creative methods and approaches
Consideration Requirements
? Bachelor's Degree in a related field (Communications, Journalism, Advertising, Psychology, Anthropology, Sociology, Marketing, Advertising, Integrated Communications, Advanced degree preferred
? 5 years of marketing research experience required, 8 or more years preferred
? Experience designing and managing consumer insights projects
? Experience conducting face-to-face and online qualitative fieldwork (i.e. moderating, interviewing, and observation)
? Experience writing reports of insights and recommendations (Must provide samples)
? Experience writing brand strategy documents, such as creative briefs, positioning statements or brand architecture descriptions. (Must provide samples).
? Experience creating reports and presentations in PowerPoint
? Experience using Excel or other software for data analysis
? Comfortable with frequent travel, being gone an average of 1-3 nights a week for 1-3 weeks out of the month.
Equal Opportunity Employer (EOE)
Estimated Salary: $20 to $28 per hour based on qualifications.
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